→ Brand Research and Analysis
→ Competitive Analysis
→ Target Audience Persona Development
→ Brand Positioning
→ Brand Value Proposition
→ Vision, Mission, and Core Values Development
→ Brand Voice and Messaging
Strategy
→ Ongoing Brand Consulting
→ Brand Consistency Monitoring
→ Brand Reputation Management
→ Marketing Collateral Updates
Visual Identity Design
→ Logo & Visual Identity Design
→Color Palette Development
→Iconography and Visual Elements
→Corporate Identity Package
(Letterheads, Business Cards, Email Signatures)
→Brand Style Guide
→Brand Book
→Visual Identity Overhauls
(Rebranding)
→Packaging Design
Brand Strategy
Ongoing Brand Support
Digital & Environ-mental
→ Website Design & UX/UI Design
→ Social Media Branding
→ Environmental Design (Signage, Office Branding)
→ Event Branding
→ Merchandising and Promotional Material Design
→ Pitch Decks and Presentations
How much does a brand identity project cost? Pricing depends on scope. A logo and basic visual identity starts at a different price point than a full rebrand with a brand book, packaging, and brand strategy. Trufanda scopes each project individually after an initial conversation about your goals.
How long does a branding project take? A typical visual identity project takes 4 to 8 weeks from kickoff to final files, depending on the number of revision rounds and how much brand strategy work happens upfront. Larger rebrands with packaging or environmental design can take longer.
What’s the difference between a logo and a full brand identity? A logo is one visual asset. A full brand identity includes the logo plus a color palette, typography, iconography, brand voice, and a style guide that keeps everything consistent across every touchpoint, from business cards to packaging.
Do you work with clients outside Romania? Yes. Trufanda is based in Bucharest and works with clients across Romania and internationally, including through Upwork, where the studio holds Top Rated and Expert Vetted status.
What do I need to prepare before starting a branding project? A short brief covering your business, target audience, competitors, and any existing brand materials is enough to start. Trufanda’s process includes a research and discovery phase to fill in the rest.
Do you offer rebranding for existing businesses, not just new ones? Yes. Rebranding, or a visual identity overhaul, is one of Trufanda’s core services for businesses that have outgrown their current identity or need to reposition in the market.